Now that funding is in hand and installation of infrastructure has begun, the Commission's free to move ahead with marketing.
Participating in the discussion were staff members and principals of the teams that will be developing the marketing tools: Goody Clancy, Internet consultancy DK Communications and Malcolm Grear Design.
In a wide ranging discussion facilitated by David Dixon of Goody Clancy, the Commissioners explored strategic direction and marketing approaches for the roughly 20 acres that have come to new life with the obliteration of I-195 through the Jewelry District.
It's the beginning of new life for a unique part of Providence, and a unique situation in the Northeast: 20 contiguous acres of bare land in the middle of a major city's downtown with easy access to Interstates 95 and 195, T.F. Green Airport and the Northeast rail corridor. The challenge is how to communicate all the pluses the Providence site offers to prospective developers and corporations — multiple educational and medical institutions within walking distance, vibrant life style highlighted by a nationally recognized restaurant scene, historic attractions and recreational opportunities from ocean beaches to Narragansett Bay.
Among the many next steps: a public tour of the development area on October 26th.