At the time, the Helen Glover Show sent its Rhode Test team out to find out what Rhode Islanders knew about the Jewelry District and what they thought of the name change. Watch the segment here.
Also, back in 2010, an outraged citizen wrote the Providence Journal to decry the name "Knowledge District."
His letter read roughly, as follows.
Silly name for district: Knowledge District is ignorant concept
Regarding “District identity crisis: Jewelry or Knowledge?” Providence Journal, June 8, 2010:
The drive to bury the historically accurate, oddly charming name “Jewelry District” under the clumsy “Knowledge District” is a short-sighted promotional scheme.
“Knowledge” is a snooty word; not in any way is it cool. Go ahead, try this on some high-techie you want to impress in a hip bar: “Hi there! I work in the Knowledge District. Where do you work?”
When we carve out a Knowledge District, what’s the rest of town? The stupid part?
Seems to me a wealth of knowledge is in vigorous action on College Hill, at RIC and PC, at Rhode Island, Women and Infants, Hasbro and Roger Williams hospitals. There are even occasional moments of deep thinking up at the State House.
The Creative Capital’s “Knowledge District” extends far beyond the boundaries of the Jewelry District. Call this larger zone the Tech Sector. Or, á la Manhattan’s SOHO (south of Houston), call it SOBID (South Of Boston’s Innovation District).
And we can leave the traditional boundaries and name of the Jewelry District alone.